PAY-PER-CLICK ADVERTISING
Paid search and paid social campaigns built around one thing: qualified leads and sales you can measure, not clicks that look good in a report.
You need to be seen by people who are ready to buy, at a cost per lead that makes sense for your business. We plan, launch and continuously optimise PPC campaigns across Google, Microsoft, Meta and LinkedIn so every pound of ad spend has a job to do.
No lock-in tricks, no vanity metrics. You get clear tracking, transparent reporting and a team that explains what is working, what is not, and what we are doing about it.
Book a Strategy CallPick the channel that fits your goals. We can run one platform or build a joined-up paid media plan across all of them.
Search, Performance Max, Display and YouTube campaigns structured around buyer intent, with tight keyword control and ongoing negative keyword clean-up to stop wasted spend.
• Keyword and competitor research
• Ad copy testing and extensions
• Conversion tracking and call tracking
• Weekly bid and budget optimisation
Bing is the overlooked channel for many UK advertisers. It often reaches an older, higher-intent audience at a lower cost per click, and you can import your Google campaigns to get started quickly.
• Google Ads campaign import
• Bing-specific bidding and audiences
• Separate reporting so you see the true contribution
Worth testing alongside Google if your audience skews professional or older.
Reach the right people before they search. We build creative, audiences and funnels for Facebook, Instagram and LinkedIn, then test relentlessly to bring acquisition costs down.
• Audience and lookalike strategy
• Creative testing (image, video, copy)
• Lead forms and landing page funnels
• B2B account-based targeting on LinkedIn
For ecommerce and lead-gen sites alike: product feed optimisation, remarketing to people who already showed interest, and landing page improvements that lift conversion rate.
• Merchant Center feed clean-up
• Dynamic remarketing audiences
• Landing page and CRO recommendations
• Revenue and ROAS reporting
Google Ads
Microsoft Advertising
Meta Ads
LinkedIn Ads
YouTube Ads
Google Shopping
✦ THE WEBSITESEO ADVANTAGE
Most agencies charge hefty retainers while letting automated bid scripts drain your budget. We take a hands-on, high-velocity approach focused on bottom-line profit.
We set up server-side tagging (GTM + Meta CAPI) to track every lead and revenue touchpoint with zero data loss.
Your account is built and optimised by experienced paid search strategists, not junior staff or automated scripts. As a result, every pound of your budget is managed with care.
Clear dashboards track your ROAS, cost per lead and revenue. No smoke and mirrors, and no hidden fees.
Here are clear answers to the questions businesses ask us before starting a PPC campaign.
A PPC agency plans, builds and manages paid ad campaigns on platforms like Google Ads, Microsoft Ads and Meta. We choose the right keywords and audiences, write the ads and track every lead. Then, we keep optimising to lower your cost per lead.
It depends on your industry, location and goals. Competitive markets like London usually need a bigger budget. We review your market first and then recommend a budget that can deliver a healthy return.
PPC can bring in traffic and leads within days of launch. However, the first few weeks are used to test and refine. After that, performance usually becomes more stable and cost-effective.
Both work best together. PPC brings in leads quickly, while SEO builds free traffic over time. Many of our clients use PPC for quick wins as their SEO grows.
No. Although we run many London campaigns, we manage PPC for businesses across the whole UK. We can also target specific towns, cities or regions.
Yes. Your ad accounts and tracking data always belong to you. We simply manage them on your behalf, so you keep full access and control.
